It’s …!

Today I came to work and caught the glimpse of something relly cool over the shoulders of my colleges. Grid design has recently made a new generic packaging concept of “non-branded” bottles of alcoholic beverage for off trade use (bars, restaurants etc). Since the bottles are non branded the design is based on the clear message: It’s …! (It’s Gin, It’s whiskey etc.) The concept was developed for Stenberg & Blom, but unfortunately it has not yet seen the light of day…