Sometimes I wonder if I am adopted. I don’t like the cold Norwegian winters, I hate cross-country skiing, I don’t think the Norwegian national costume is nice and I am not particularly found of fish (unless its sushi). But I must admit that with a packaging like this even I might get temped to buy fish-products. Edward Albert is a graphic design student at San Diego State University and for this project he was inspired by his own travels and experiences as a commercial fisherman working in Alaska.
Via The dieline