Last year I was fortunate to have the brilliant designer Giulio Iacchetti as my professor in product design. 4 years ago Iacchetti was tired of design being only luxury objects and he had the idea of making design for everyone. On the 15th of February this year he showed the result, 12 products made as a collaboration between
COOP, the largest supermarket chain in Italy, him self and young designers form Milan. The 12 products cost from 2-10 euro and make you take a second look on those everyday objects you normally barely notice.
Some of the objects:
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