Sometimes a product gets hyped up by people around it, or in this case the internet. This simple packaging from Japanese designer Taku Satoh has been on a lot of different design-blogs lately, yet know one knows what it really contains. Some seems to think it contains strawberry milk since when spoken in Japanese, 1-5-3-6-9 sounds like ichigo miruku, which means strawberry milk. Whatever it contains Sakuma Confectionary Co, the brand behind it, has manage to make so much fuzz about keeping the content secret that they have manage to create a packaging already known allover the globe.
via lost at the minor