Urban Fresh Fruit

It is Easter time and for many of us that means eating candy all day long… healthy alternatives are often looked at as boring, but Urban Fresh Fruit have done something about that! They make tasty fruit snacks from the purest freshest fruit. They never add sugar, preservatives or other naughtiness to their treats. But the product stands out in other ways as well; they have managed to create a web site and a packaging that is fun, emotive and tactile. With illustrations from Hennie Haworth and web design by pensandpencilsandpens they have managed to make this into a healthy, yet cool alternative to candy!

Via TheDieline

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